Cost to Acquire One Subscriber Calculator
Find out what you're spending to acquire one subscriber and how long until you break even.
Monthly marketing costs
All platforms combined.
$
Monthly fee paid to whoever runs your campaigns.
$
CRM, analytics and attribution tools. Monthly total.
$
Installs completed. Paying customers, not leads.
Per-subscriber install costs
Technician time, truck roll, overhead per job.
$
All hardware used or left on-site per install.
$
What you collect at install. Reduces your net cost.
$
Free first month, referral bonus or any other per-subscriber discount.
$
Revenue
Average monthly revenue per subscriber.
$
Not sure? Divide 100 by your monthly churn %. At 5% churn that's 20 months.
Covers your core acquisition costs. Add any other per-subscriber costs to get a more complete picture.
Your subscriber acquisition cost
—
There's no universal target. What matters is how this compares to your LTV.
Months to break even
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How long until you recover your subscriber acquisition cost.
Subscriber LTV: Lifetime Value
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Monthly rate × lifetime + install fee collected.
Net per subscriber
—
Lifetime value minus cost to acquire one subscriber.
ROI: Return on your acquisition spend
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There's no universal target. Track it over time as you refine your campaigns.
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